CPak Creative Inc.

Specializing in the beauty and fashion industry, we work with both start-ups and established companies to develop memorable, inspiring solutions across digital, print, product, content and brand design.

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What We Do

Our Process

The creative process starts with you. We strongly believe in fostering a collaborative
and mutually inspiring dynamic throughout the entire branding process.

I

Workshop

Our collaborative process begins with an all-day branding workshop with your team. During this time together, we’ll explore the competitive landscape and start building the messaging and visual identity that will become the heartbeat of your brand.

II

Discovery

During the discovery phase, we dive deeply into your customer, category, and objectives. We apply learnings from our workshop, explore the how and why behind your brand, and conceptualize the art direction and brand positioning that will serve as the starting point for your brand story and visual identity.

III

Development

This is where your brand and products come to life. We expand your brand architecture into a brand story, mission, product names, and descriptors. Moodboards and art direction become logo exploration, packaging concepts, type treatments, color schemes, and/or web designs.

IV

Deploy

We work with vendors across packaging, print, and digital to realize your final designs. In this phase, we finalize artwork, release files, and make final tweaks so that your brand is ready to meet the world.

Curated selection
of past projects